Branding is far more than just a logo; it’s an experience. A cohesive, well-designed brand can differentiate your business from competitors, build trust with your audience, and give them the right first impression. It can lead to more sales and bookings, create recognition, and increase engagement. When the client connects with you, the designer, the following are the first three ways they would have connected with you :
- Found you via social media or website
- Filled out your questionnaire on your website
- Received your welcome guide via email
Knowing how to brand your content cohesively is not something taught in interior design school. Learning the key principles of graphic design will ensure that your documents, website, and social media will present a well-thought-out brand to your potential clients helping turn them into paying clients. Key elements of the design like typography and spacing is something that may not come naturally so it's important if you are dedicated to learning these techniques dive deep and learn everything you can. You'll find that your overall design perspective will be improved.
Similarities to Interior Design and Graphic Design
- Both Interior and Graphic design principles are similar when it comes to color, contrast, and hierarchy.
- Graphic Design, like interior design, requires a layout before creating the design. The use of the grid is critical in making the 1st draft.
- Concept boards are also an essential part of project planning. Even if the project is a personal project, your website or social media plan, a concept board or mood board will help set a foundation for your project.
- Light and color are two fundamental aspects of creating graphics. Just like the fabrics in your design, the graphics are easily affected by these elements
Using Your Interior Design Skills to create graphics
Here are some of the skillsets that any designer has that is helpful when designing graphics for your business. If you have one or more, you're on the right track!
- Color awareness
- Space Planning
- Problem Solving Skills
- An Eye for Detail
- Spatial Awareness
Trust your gut and use those natural talents along the way!
Lauren started her career as an e-designer in college. She transitioned her company into a DVA services business, assisting other designers, architects, and contractors quickly growing a strong clientele. Her heart's passion is rendering but what makes her DVA business different is marketing strategies. Lauren truly believes in the power of marketing your business as a DVA or interior designer is the way to success.
Over recent years, Lauren has become proficient in graphic design tools like Canva and Photoshop and she is ready to share what she has learned with you! She uses these tools daily in her life as a DVA, with her design clients and her personal projects. Helping you build a professional visual presentation to stand apart from the rest is what she lives for. Lauren holds a Bachelors's Degree in Interior Design, a Master's Degree in Visual Communication Design, and beginning her Ph.D. in Strategic Media this summer. With over 5 years under her belt in the E-design industry, she knows what it takes for your graphics and designs to catch the eye of your ideal client. Contact her today for questions or 1:1 training